Summer Wrap-up

By Meghan O'Hara, Internship Program Coordinator (@meghan_ohara)

It is hard to believe that another class of interns have already completed their time at Fusion. We are always impressed with the amount of responsibilities that they are able to take on during their short time with the agency. While they begin their internship with training sessions, by the time they leave they have become an integral part of their respective team. Our interns leave Fusion ready to begin their career in public relations as an account coordinator already knowing how to:

• Develop media and analyst lists and briefing documents
  
• Research relevant trade show and award opportunities
• Reach out to editors to discuss editorial calendar opportunities
• Compile coverage and PR activity reports

Our interns also have the opportunity to develop their creative writing skills with helping to draft pitches, press releases and contributing to this blog. We are currently recruiting our new class of interns for the fall semester. If you are interested in becoming a member of the Fusion team, please send us your cover letter and resume.

Why So Serious?

By David Eisele, Intern

Why do I care? This was the title of our most recent ed session on press releases, hosted by our director, Suzanne McGee.

When you’re writing a press release, you need to put yourself in the audience’s shoes. Why do they care or why should they care? At first glance, they probably don’t, so it’s your job to show them. How can you?

Loosen up and stop using the same boring quote. Show your audience that you and your client are real and what they’re announcing is exciting. Don’t revert to the same old quotes “We’re happy to work with…” And you wonder why your release is in the garbage?

Make sure that what you’re trying to convey comes across as interesting and important. Remove the fluff and try a new approach. Maybe you can reach someone that you haven’t been able to before. But you’ll never know ‘til you give it a try.