Oh, the Places You'll Go

By Sylvia Ogilvie, Intern (@sylviaillini)

As my first week at Fusion PR comes to a close, I realize two things -- one is that there is a lot of information a person can learn in four days; the other is that there is still a TON more to learn for the other seven weeks they’re at a company.

So far, I’ve already started to learn how to create briefing documents, editorial calendars and awards lists. I’ve also had the opportunity to listen in on a couple of team calls in which I was able to hear, first-hand, what some of Fusion PR’s clients are all about. I knew very little about PR firms when I arrived here, and even less about technology-oriented companies, but I feel like I’ve already learned a great deal about them during my time here.

I hope to learn even more and I’m sure I will. My goals for the rest of my time here are to integrate myself in the PR world, and get some hands-on experience with research, list building and maybe even some direct contact with clients. I think that Fusion will definitely provide me with the right environment to achieve those goals.

What to Expect When Your Expecting

By Kate Scarpa, Internship Program Coordinator

After the months of interviewing and selecting our future class of summer interns, we finally see the light at the end of the tunnel. But now what? Making sure that we have all our ducks in a row before our interns' first day is one of the most important tasks.

As our description says, we like to give Fusion interns the experience needed so that when they leave us they are fully prepared to become an entry-level account coordinator. That’s a lot of pressure, but also very exciting. We think of it all... what has worked in the past, what didn’t work, what their first day should be like, what will they need, what will they want. These are all questions that we ask and assess before our interns arrive. From the basics to a pen and notebook to setting up their e-mail account to having all guidelines and documents accessible, we take this part of the intern program pretty seriously.

So for all those future interns out there, we’re getting ready for you and we can’t wait!

Twitter

By Kemba Francis, Intern

No, I am not on Twitter. However, as per Bennie Sham, account executive at Fusion, as well as others at the company, I will be on it soon. Twitter has grown exponentially in the past few months but like any of these social media networks, I don't think it knew how much potential they had until they actually experienced it.

Like all other social media, Twitter is fairly new to me. Bennie suggested that I first start to follow some people, beginning with the Fusion team, in order to get the feel of what Twitter is about and the things that people Tweet about. I think that will be my homework--where I will dive in and give myself a crash course on it.

I am not in a rush to create a Twitter handle because essentially my Twitter name would be an online representation of me. Social media is great but you also have to be careful how you use it. It could hurt you in the future.

So, to begin, I will:

1. Start following a couple of people--Fusion team, some celebrities, things that interest me
2. Decide whether my Twitter account is going to be personal or professional or whether or not I will have both
3. Develop my Twitter name (brand myself). I will make sure that the things I post are somewhat consistent with each other, especially if my Twitter name is going to be professional